W O R K I N G W I T H M I P S Y
While there is no one size fits all approach to creating your equestrian brand, we are dedicated to making the process as smooth and inspiring as possible. As we collaborate and walk through the steps of bringing your vision to life, it is important to remember that the responsibility of managing each phase is a collaboration, and we are here to help with it all.
What is the business? Where do you find your inspiration? What are you drawn to? We will ask lots of questions and spend lots of time picking your brain to learn just what it is that makes your vision so spectacularly unique. From there, we will start sketching some rough shapes for a logo that captures the most important elements to you and your brand, This step requires a lot of time and collaboration to make very sure that you are feeling confident in what you see- making the commitment to the initial design is huge, and we understand how important that is.
Time to expand! Next we will take those shapes and colors you feel drawn to and expand with a color palette and logo suite to really make sure you feel the tones and styles are in line with the business you are building or have built. From those colors and designs, we will continue on to commit to a definitive design, while still using the remaining designs as secondary options for various applications. Creating variations of the designs and colors all contributes to your brands' awareness and helps to maintain a level of versatility, allowing the design to succeed over various applications.
After finalizing a brand suite, it's time to implement your vision in a cohesive and intentional way. After the fun of creating visual tools to represent your brand, it's now up to us to construct custom fit graphics to carry that brand across multiple outlets. Whether it's educational & informational Instagram graphics, web design or photography, we are dedicated to keeping your brand true to it's roots. By taking the time to create a vision in a methodical way, we can confidently build out that vision and maintain your values at the same time.
In addition to creating a set of visual tools, we will also work side by side with you to create quality content that will continue to help your business grow. Whether that's beautiful photography or expert information you share with your followers, we are committed to providing the help necessary to keep your content both beautiful and enjoyable.